Record paid circulation of 97,103 for Australasia’s premier AMAA-audited magazine!

20/08/2019
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Australasia’s leading marine lifestyle magazine Club Marine has achieved an all-time high paid circulation figure of 97,103, according to the Audited Media Association of Australia (AMAA)!

Club Marine’s Australian paid circulation was confirmed as 91,646 (97,103 including NZ), for the period from January to June 2019, making it by far Australia’s highest circulation AMAA-audited magazine.

The latest paid circulation figures represent an increase of nearly 2 per cent (1.95%) over our previous high of 95,247 for the January/June 2018 period, confirming the bimonthly title’s sustained growth and appeal to its audience.

“The result is outstanding for a print title,” said Club Marine publisher and CEO, Simon McLean. “And given that our subscribers pay for their subscriptions in addition to their insurance policies, it shows that our quality content and presentation is still very much valued by our audience.”

“At a time when traditional print media is under unprecedented pressure, it is a great message to take to our advertising partners and the media as a whole,” said McLean.

While some media organisations have withdrawn from the AMAA audit, McLean says Club Marine remains committed to the independent audit process.

“We are proud to underline Club Marine’s performance and value by participating in the AMAA audit,” he said.

“It allows advertisers and planners to accurately determine the effectiveness and validity of a campaign by providing an independent and transparent circulation measuring process. And we think that is important.”

McLean added that Club Marine also offers advertisers great opportunities to connect with a large and growing audience via its monthly EDM Club Marine eNews. With a current circulation in excess of 87,000, Club Marine eNews offers a dynamic digital contact point for organisations wishing to communicate with a high-value online audience.

And much of the print magazine content is now increasingly mirrored with videos, including boat reviews, destination, safety and how-to material being presented on the Club Marine website.

Club Marine Magazine is Australasia’s leading marine lifestyle magazine. It’s a quality bimonthly title that has been published for more than 34 years by Australia’s leading recreational boat insurer, Club Marine Insurance.

For more information, contact National Advertising Manager Tim Davies on (03) 8591 1934, email: tim.davies@clubmarine.com.au